Practical 6-Liquid preparations Essay Example | Topics and Well Written Essays - 250 words

Practical 6-Liquid preparations - Essay Example Asphyxiating effects noted. Carcinogenic, Mutagenic, Teratogenic and Developmental toxicity not identified. (7) Follow written procedure as laid down by EPA and Material safety sheet. Proper usage of splash goggles, lab coat and gloves (PPE) and work in the fume cupboard when dealing with the chemicals. Correct wearing of Self containing breathing apparatus. Eye contact: In case of eye contact with irritant, harmful or corrosive chemicals eye should be rinsed with water for at least 15 minutes or Dipoterine (found at the first aid point . Diphoterine wash is available for treating exposure of skin or eyes to hazardous chemicals), make sure to carefully part the upper and lower eyelids without rubbing the eyes. Staff will be immediately consulted and medical aid will be followed consulting a physician. Skin contact: In case of skin contact with chemicals, the areas of contact will be carefully washed with water and soap for at least 15 minutes. If necessary cloths and shoes will be removed and destroyed. A physician will be consulted for further advice and treatments. Ingestion/Inhalation:Â  In case of ingestion or inhalation best thing to consult a physician for further advice. If chemicals are swallowed, mouth should be rinsed with water without inducing vomit. If vomiting occurs naturally, make the victim lean forward. Never give anything by mouth to an unconscious

What is the role of celebrity endorsement in media communication Research Paper

What is the role of celebrity endorsement in media communication - Research Paper Example Different researchers have different definitions for celebrity and celebrity endorsement. For instance, a celebrity is a name that requires no additional identification. Stars are recognized wherever they go and they are acknowledged with some awe and excitement. In most cases, whatever the celebrities do have a public value. Celebrities are often perceived as material for entertainment and media communication. Celebrities can also be described as persons who enjoy public acknowledgment and uses this acknowledgment in courtesy of a brand appearing in the advertisements. One of the recent definitions describes a celebrity as a person whose name has a profit generating value, attention –getting and interest riveting that originates from the high level of public interest and attention (Gupta 12). Celebrity is usually associated with individuals who are of the public eye and who have a high profile in the society; this can be in the entertainment industry, sports among others. These people can be used to promote products, ideas, services or organizations (Canning and West 3). Celebrities are named whose reputation connects producers and consumers through a product with which they are linked. Sometimes celebrities become familiar and famous once they appear in an advertisement. The ideal characteristics of a celebrity include trustworthiness, expertise, attractiveness, likeability and particular associations that bring out product relevancy. Celebrity endorsement is a trend that has developed over some decades. Celebrity endorsement is a situation whereby celebrities use their names in advertising a product or a service for which they may be or may not be the expertise. It is a method that has been widely used a media communication tool, in promoting a consumer products and services. Celebrity endorsement is one of the communication method applied by marketers in building a harmonious image between the consumer and